I talk a lot about archetypes. I also talk a lot about visual stories. While doing research for my author blog, I came across a great article that show how to use archetypes in visual stories (like advertisements). Check it out. It changed my thinking about how to use archetypes to connect with audiences!

Five key campaigns using visual storytelling archetypes to engage audiences | Curve.

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Chris Michaels

Storyteller. Researcher. Coder. Innovator. I seek to push the boundaries of storytelling and education.
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