Originally from http://thenextweb.com/entrepreneur/2014/03/19/common-elements-good-storytelling/

While journeying around the interwebs, I found a simple and concise post about the common elements of storytelling. There are many common elements to good storytelling, and of course “good” is subjective. However, these elements work their way into popular, effective, and well told tales. One thing to keep a special eye on is how the author reinforces the idea that a story is more than just a fictional telling (like a novel or movie), but can be used in marketing, business, and (dare I say) education.

From Paul Jarvis:

Storytelling is as old as any culture, but probably better preserved as a practice with First-Nations than European culture. It was the primary way of passing along information, long before the written word even existed.

We’re still hardwired to learn better if someone’s words have meaning and emotion to them (proven with science!) because the use of narrative helps our brain focus. That’s because the neurons that fire when we’re listening to a story are the same ones that’d fire if we were actually doing what’s happening in the story.

. . .

Almost every TED talk starts with the speaker telling some first-hand experience that shaped the information that follows in their talk. Good marketers have used stories to get consumers to do what they want for years—look at any commercial that doesn’t show the product it’s selling, except maybe at the very end, once the story finishes.

So, what makes a good story? What are the common elements of good storytelling? Here are a few commonalities I’ve noticed while watching and reading my favourite storytellers.

Read more . . .


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Chris Michaels

Storyteller. Researcher. Coder. Innovator. I seek to push the boundaries of storytelling and education.
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