You’re probably wondering, or guessing, what a visual designer really is. “Designer” is a description that applies to so many professions and niches that it’s hard to know what it really means even if you are one. What I mean, is someone who visualizes everything and uses design principles to bring that concept from idea to reality. That’s who I am.

Tips to keep in mind when you are creating your next project:

  1. Consistency
  2. Less is More
  3. Balance
  4. Color
  5. Themes

Consistency

Whatever you do, work on or create, keep it consistent! Keep consistent formatting, consistent colors/fonts/sizes/visuals, consistent layouts and styles, etc… Decide what you like or want or need for your project and keep repeating that over and over, everywhere. More than 3 fonts, more than a few layout styles, more than a few colors, basically too much going, on starts to look like a hodge-podge (technical term, lol).

Less is More

This started with the Bauhaus movement and became the foundation of minimalist design. Look at any high-end brands now-a-days, and you’ll notice a recurring theme: Minimalist. Less is more because the viewer knows what to focus on. It also makes the designer acutely aware of what’s really important. Ask yourself, what content, features, and extras can you cut out and still keep the integrity and intent clear to the viewer or user? Can you use images instead of words to get your meaning across? Are you using the right medium to get your ideas across in a simpler, more impactful way? Don’t be afraid of blank (negative) spaces, these are equally important. This leads into the next tip

Balance

There’s a balance of content vs negative space; large vs small; dark vs light; organic or fluid vs rigid or angular. This also includes too much vs too little; too big vs too small; too colorful vs too bland, and yes, there is such a thing as too minimal. There’s symmetrical and asymmetrical balance. Asymmetrical is still balanced. You might have lots of little items on the left that is balanced by one large item on the right. Asymmetrical can also have a grid or pattern that bounds items together. Our subconscious notices imbalances even if our conscious mind doesn’t, and we instantly feel uneasy and don’t know why. Balance allows people to focus on what’s important, not why we dislike what we are seeing. You need to find a balance so your content/idea/product shines.

This post was by Reema F. Yeager, a designer, artist, storyteller, and good friend of mine.

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Chris Michaels

Storyteller. Researcher. Coder. Innovator. I seek to push the boundaries of storytelling and education.
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